1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atmosphere)
-low awareness of Korean food
-South Europe, Italy, Spain, Portugal, Greece, etc., the country and the character is quite similar. They mostly eat rice and wheat
-In the trend of rice , south Europe area is the most important part of bibigo Into the European market
Market, The Place, Café Sobahn, Bibigo.
The outsourcing is also related to our marketing operations. We will make 3 parts of f&b lines into Korean food, Chinese food and Café & snack corner.
1. Korean Food
Our business concept is eco-friendly. To match our concept, we’re going to outsource CJ which is really famous for eco-friendly food. ‘Bibigo’ is a kind
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Suppliers
Bargaining Power
1. Low price discrimination
of food supplies in China
2. Weak competitiveness for suppliers
Buyers
Bargaining Power
1. Different customers’ tendencies
by regional group in China
2. Easy to change the brand
3. Low converting cost of buyer
Potential
New Entrants
1. Low cost for launching fast food corporation
2. Hard to have differences
marketing, KIA aims to be world 5 motors production company and tries to be competent in price, quality and technology. Also, it is planning measures for the follower such as Chinese companies and putting spurs to structure global management system.
KIA produces many high quality cars in relatively low prices. Our team thought that KIA motors are doing well in domestic and abroad markets. Howev
which might make the customer offended. Also we provided the high-class services to secure clients by taking hindrance away for providing the very best customer service. We are now operating Executive club for businessman. Ladies Floor for ladies, and Chinese Floor which especially responds to the increased Chinese tourist with China’s recent economic growth.
2. Hotel Room & Room rate
market discrete point scale economics comes true, Korea model discount point with character grudge “superior quality”, “the price which is cheap”, compound statement flower bed lichen creation, strong point of customer service reinforcement and the fresh foodstuffs of the efficient management which leads PB goods development which is active and planning and an up-to-date information syst
park
② Epcot
③ Disney's animal kingdom park
④ Disney's Hollywood studios.
-Cinderella Castle
Cinderella castle is a landmark of Disneyland Florida. Cinderella is one of most famous character in Disney. This attraction is using those fairy –tale. Using the well-known story to the attraction can satisfy the customer. There are lots of attractions using the story f